The business problem
An established plumbing company needed a more credible and useful website experience that could help homeowners understand services, trust the business, and take action before making a call.
Selected work
Pete's Plumbing
A clearer digital presence for an established plumbing company that needed to support homeowner trust before the first call.
These notes cover the business context and website decisions. Measured results and client feedback are added as they are collected, never invented.
What the website needed to account for.
- Engagement type
- Website redesign
- Market context
- Plumbing / home services
- Primary lens
- Website redesign, local SEO structure, trust-focused service pages
- Business pressure
- A more credible service-business website that helps homeowners understand services and decide what to do next.
- Site assignment
- Build trust, organize priority services, and guide visitors toward a call or inquiry.
The approach
Structure the website around homeowner intent, clear service categories, local relevance, mobile-first navigation, and trust-building content.
The practical improvements behind the experience.
- Clearer service presentation
- Stronger local trust framing
- Mobile-first inquiry paths
- Content structure for organic discovery
- Homepage and service flow clarity
- Conversion-focused CTA placement
The results kept climbing.
+92%more leads by month 3
- Month 124 leads
- Month 229 leads
- Month 346 leads
* Number of leads in Month 1 refers to the average number of new inquiries per month prior to the start of our collaboration.
Designed to make the next customer decision easier to reach.
Designed to help homeowners understand the offer, verify fit, and move toward an inquiry with less uncertainty.
We loved dealing with PRC. Clean, attentive and professional service!
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