The business problem
Adventure rental customers need to understand the vehicle, packages, route options, requirements, and booking path quickly, especially from a mobile device.
Selected work
A more structured rental experience for adventure customers comparing routes, packages, and booking options on mobile.
These notes cover the business context and website decisions. Measured results and client feedback are added as they are collected, never invented.

Adventure rental customers need to understand the vehicle, packages, route options, requirements, and booking path quickly, especially from a mobile device.
Create a more structured rental experience around package comparison, visual route content, destination storytelling, practical details, and direct inquiry paths.
Designed to make the rental offer easier to compare, understand, and request from a mobile-first journey.
We booked out for 2 months in 1.5 week after launch. Seems like our clients love flexible online bookings
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